Alekom is Poland's largest outlet for refurbished and ex-display laptops. We worked on their PrestaShop online store with a very large catalogue, two language versions and navigation by category, brand and use case.
Selling refurbished laptops means hundreds of models that differ by brand, screen size, specs and condition. Customers look for a use case - for school, office, gaming or graphics - not a part number. Poor category structure means customers can’t find the right device and leave for a competitor.
The store had to handle a large, constantly changing inventory while staying fast and easy to use on mobile.
We restructured navigation so customers can reach a product three ways: by device type, by brand (Apple, Dell, HP, Lenovo, Asus and more) or by use case - school and home, office, gaming, touchscreen, graphics or ultrabooks. This structure also works well for SEO, since each category matches real customer searches.
The store runs on PrestaShop in Polish and English, with blog content on WordPress. We focused on a clear cart, visible discount codes and quick access to customer support.
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